Digital Marketing Specialist Performance

About Vermilion Group
At Vermilion Group, we are committed to shaping the future of individuals and businesses by offering innovative and personalized solutions to support every stage of life. We have multiple brands dedicated to education and one specialized in cutting-edge health solutions, driving growth and excellence in these industries.

We are looking for a Digital Marketing Specialist – Performance, who is data-driven and highly analytical, with hands-on experience in paid media platforms and a strong ability to maximize performance.

Responsibilities:

Manage and optimize paid channels, including Meta, Google, and LinkedIn Ads.
Use data and KPIs to track progress, generate actionable insights, and improve campaign performance.
Collaborate with cross-functional teams to ensure efficient project execution.
Plan and execute high-impact paid media campaigns across multiple channels.
Continuously conduct A/B testing to identify optimization opportunities.
Develop performance reports tailored to different stakeholders.
Create and manage Content Marketing strategies, ensuring alignment with paid campaigns.
Develop and implement Email Marketing campaigns, including automation for lead nurturing and conversion improvement.
Work with marketing automation tools to optimize campaign flows and segmentation.

What we are looking for:

Bachelor’s or Master’s degree in Marketing, Communication, or a related field.
2-4 years of experience in digital marketing with a strong focus on paid media.
Proven track record in managing campaigns on Meta, Google, and LinkedIn Ads (other platforms are a plus).
Strong analytical skills to translate data into actionable strategies.
Proficiency in analytical tools such as GA4, Looker Studio, CRM platforms, or similar.
Ability to manage multiple campaigns across different brands simultaneously.
Experience with lead generation campaigns is a plus.
Fluent in Portuguese and English.

Benefits:

Hybrid work model – 2 days in-office (Seixal) per week.
Company-provided MacBook.
Competitive salary based on experience.
Professional development opportunities in paid media and digital marketing.
Be part of a growing, young, and dynamic team.